#SocialSkim: Facebook and Instagram Redesign, Amazon’s Spark vs. Instagram and Pinterest: 10 Stories This Week

This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon’s Spark social platform; LinkedIn’s smart share options, a court case it lost, and its native video; Apple pushes original shows; much more! Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2017/32647/socialskim-facebook-and-instagram-redesign-amazons-spark-vs-instagram-and-pinterest-10-stories-this-week

Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

Social marketing is different because your audience talks back–immediately, directly, and sometimes not in your favor. If you’re developing a social advertising strategy the way you would for PPC ads or email, you’re missing a huge opportunity to capture market share. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/32626/why-your-paid-social-is-failing-and-best-practices-for-social-advertising

The Definitive Report About the Best Times to Post on Social Media [Infographic]

Make this the last report you read about the best time to post on social media. Why? Because it consolidates findings from various other reports and puts all the data into one easy-to-read infographic. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2017/32518/the-definitive-report-about-the-best-times-to-post-on-social-media-infographic

In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?

What is the secret to an engaging headline? Everyone has an opinion… but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/32599/in-pursuit-of-the-perfect-headline-whats-the-secret-to-making-your-audience-click

#SocialSkim: Facebook and Instagram Redesign, Amazon’s Spark vs. Instagram and Pinterest: 10 Stories This Week

This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon’s Spark social platform; LinkedIn’s smart share options, a court case it lost, and its native video; Apple pushes original shows; much more! Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2017/32647/socialskim-facebook-and-instagram-redesign-amazons-spark-vs-instagram-and-pinterest-10-stories-this-week